After considerable research and strategic planning, the Buy BC board of advisors have developed a low cost, yet highly effective program. Participation in the program affords the following benefits:

Logo Use: Eligible products will be allowed to continue to use the buyBC, BCproduct, BCgrown, and BCmade marks on packaging and in advertising and promotional materials. This is a powerful brand identifier that has benefited in from over $10 million in media exposure. It is highly recognizable and will help differentiate your company and products from other non-BC products.

In Store Identification: We all know that the majority of product purchase decisions are being made at shelf level. Participating products will be identified using the BCgrown, BCproduct and BCmade channel strips at over two hundred major grocery stores throughout the province. Channel strips will be checked and maintained on a regular basis by a professional merchandising company – ensuring that you always have that extra edge against competitive products.

Special Promotions: Many of our participating retailers will be running special BCproduct promotions throughout the year. Participation in the buyBC program will allow you the opportunity to participate in many of these exclusive promotions.

buyBC Road Signs: buyBC road signs will still be made available to promote your farm or market. The signs will be made available to licensed users on a cost recovery basis through the Ministry of Transportation and Highways. For more information, contact the program office.

If there is sufficient participation in the new user-pay program, additional services will be added. These include:

Consumer and Product Research: We intend to track consumer awareness and perceptions toward the program and BCproducts. Information that will be made available to participating companies for their own marketing and advertising planning.

Website Promotion: All participating products will be listed on the new, consumer friendly buyBC website. Product descriptors and links to your own site may also be made available.