Launched in 1993, the buyBC program has been the most successful food and beverage initiative ever jointly undertaken by the provincial government and private industry. There are now over 1,200 companies and associations using the buyBC logo in their advertising and promotional materials – and over 5,000 buyBC products identified at major grocery retailers throughout the province.

The buyBC program has been tremendously successful at increasing consumer awareness of BC products and helping consumers identify them in store – consumer recognition of the buyBC logo is now over 75%.

Most consumers would like to see more BC Products available and identified in stores and there is no better way to harness this consumer demand, than through the use of the buyBC program.

buyBC has been a great marketing tool for many BC companies, and it will continue to be a great sales enhancer under the management of the BC Agriculture Council. Many of the program components will remain the same, but without government funding, a modest user fee will be required to sustain the buyBC program. This user fee will be used to offset the costs of operating the program.

The new user pay buyBC program has been designed on your behalf by a board of industry advisors and will continue to be guided by those who understand the program and the agri-food industry. All program initiatives have been designed to benefit those who pay for and use the buyBC program.